Lamb's Spiced Rum Label Redesign

This redesign was part of an assignment I did in which I had to reimagine a label for an already existing beverage brand. I chose to redesign the label forLamb’s Spiced Rum.

A more simplified approach was taken and the existing snake illustration on the current bottle was simplified to a silhouette. The colours were reduced to black, white, gold, and blue, and texture was applied to add more visual interest.

The logotype for Lamb’s stayed the same but the rest of the type was reimagined to produce a more vintage and rugged feel.




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