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The Mossey River Inn Rebrand

The Mossey River Inn is a small establishment located in Winnipegosis, Manitoba.

The building houses three businesses: a restaurant, a bar, and an inn, but they all function under the same brand.

As part of a school project, I decided to rebrand the Mossey. I wanted the brand to emulate the small, rustic atmosphere of Winnipegosis, so I decided to use warm, calming colours to reflect the hometown vibe.

I used contrasting type throughout the branding, as the main decorative sans-serif wouldn’t be ideal for small usages, such as body copy in the menu.

Finally, I developed simple line-art style drawings with a grain texture to use as decorative elements on the menu, and for possible use on a website.

branding elements for the mossey river inn
line-art illustrations of food

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@chloes.creative

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